Setting up a new distillery, visitor centre or looking for expertise in sales & marketing? Get in touch.
The Irish whiskey industry is expanding and rapidly.
There were just three active distilleries producing the entirety of Irish whiskey with dozens of brands made under the same three roofs. It lasted from 1987 until 2007. And for over a decade before that, there were just two. This has drastically changed, with now more than 30 whiskey distilleries in Ireland which are either currently operational, or are in some stage of imminent planning. This is great news for Irish whiskey fans and presents many opportunities for innovative new products and investment.
The drinks industry is a highly competitive market and there is no margin for error. It’s crucial to set up a strong foundation with a concise sales & marketing strategy and most importantly a focused execution plan to achieve results effectively and efficiently. And this is where Rachel Nolan Consultancy can help.
Here are some of the areas that Rachel Nolan Consultancy can provide expertise
- Market research
- Marketing planning
- Branding &Target marketing strategy
- Advertising and promotion
- PR and trade events representation
- Direct marketing
- Social Media
- Sales forecasting & expenditure budget
- Sales strategy and distribution